The Las Vegas gaming and tourism industry is in the throes of a disparaging economic situation. It's why they're jumping through their collective asses to offer all those often mentioned room deal offers and attached freebie incentives to encourage us to show up and spend some money. I've personally noticed an increased level of accommodation and better verbal attitude from the reservation reps on my recent phone calls to book our upcoming trip..it's a 'sweeter' version of communication with them these days. I truly hope things improve for all of us...both visitors and the Vegas tourism industry as a whole.
The casino-hotels are in deep doo-doo financially..yet, so are a lot of potential customers. Still, the biggest draw in Vegas is , as always , gambling. Here's some thoughts / opinions on how the resorts could potentially maintain or perhaps enhance their customer base . Routinely, it's mostly about 'us' defined as the potential patrons but in my opinion would also add to the
casino-hotel's bottom lines.
1. Loosen up slots/ video poker paybacks on a small percentage of machines at all denominations , but particularly the penny,
nickel, and / or quarter machines ; revenue from slot play has been the real proportionate bread winner (vs. table games ) for several years now. Offering us free or reduced rate rooms is lovely and appreciated but if we can't hit a bonus payout / experience higher payback on these machines with a little higher frequency then we're less apt to return without a sour taste in our mouths . A small yet significant portion might not return at all. Empty rows of tight slots can't help the casino's plight.
2. Offer a higher percentage of better blackjack games (those with better rules and 3 : 2 natural payouts) . I think the average
table games player would run to those casinos who offer games that lower house edge percentages during these difficult financial times.
3. Increase short-term gaming promotion offers and player's club member contacts (mailers, e-mails, etc.)
4. Increased coupon offers from the upper - tier resorts. If Steve Wynn and / or the gurus at MGM Mirage and Harrah's
properties offered a few more table games matchplay / free slot play coupons more people would be drawn to their castles.
5. Offer more accommodating meal comps for gambling play in progress. Again, I think the strip properties would generate
some significant patron goodwill if they'd loosen this aspect up a tad.
6. In general, reduce the greed- mongering tactics. The industry has made some recent progress in this area..they can continue to work for their customer base by enticing us with a "fair shake" at the gaming venues. It's the biggest reason
Vegas exists obviously.
Good luck, spins, and cards to us all.
Cheers...
Chuck60
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2 comments:
Change the payout on some of the slots?
That takes time and paperwork and is not without cost, but it gains little. Far too few people will leave Vegas and go blabbing to their friends about a really loose slot machine. Plant one puff piece in a newspaper about loose slots and you get better results than actually touching any of the machines.
The casinos have been touting "loose slots" for years.
We're in a particularly atypical economic situation now
and as gamblers, it's just natural for us to want a better payoff at the slots. The lower denomination
slots is one area where changing out the RNG chips
might entice a semi-regular influx of sustained patrons. And , surely, it will require some expense and time efforts on the casino's part to accomplish it, as you pointed out. Do you play slots / VP yourself? Thanks for your comments.
Cheers..
Chuck60
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